• Blair Brady

Word of the Year

Every December, I go through a process of resetting myself for the year. It isn’t anything proven or scientific, but it works for me. The purpose is to articulate the big things I want to see in the coming year, then create a roadmap to achieve them. We all know that habits inform behaviors, behavior creates action, action ignites change and change creates growth. For me, I use top-down method, starting with a big theme and vision for the year, then breaking it down into manageable and achievable pieces.

Here’s how it goes:

Word of the year

Start this process by choosing a word of the year. Along with that word, write out a manifesto of what that word means to you in your life and how you’ll apply it.

Vision for each area of your life

Next, write out what that word means for the areas of your life - business, family, personal, wellness, etc. Then, write out accompanying big goals for each of those areas. At this level, these goals don’t always have to be measurable, but definitely something that can be referred back to and say “yes, I’m on the right path” or “no, I’m not.”

Quarterly goals

From there, write out quarterly goals for each life area. Don’t make too many - one per area is plenty.


Lastly, write out specific habits that will help you progress to each quarterly goal. These habits can be daily, weekly or monthly - but make them realistic and achievable. Habits should be small, but meaningful. Doing something just to do it will not last.

Once this exercise is done, you should have a clear roadmap for yourself. You can take that roadmap into each area of life and use it as a guide.

Lastly, I’ll share with you my word of the year and what it means to me. No matter what you have in mind for your year, I urge you to say it out loud and write it down. If for no one else but yourself. You owe it to yourself.

2020’s Word of the Year is Bravery.

Bravery is not just the notion of “powering through the tough parts”, but to have the courage to act on something in a bold way even if it makes you uncomfortable.

Bravery means vulnerability.

Bravery means resolution, even if the final outcome is unknown.

Bravery means not avoiding.

Bravery means not being content to remain surface level.

Bravery is openness.

Bravery means doing the next right thing, even if it’s the more difficult path.

Bravery is the dedication to leave things better than you found them.

Bravery is truth - both revealing it and embracing it.

Bravery is being honest with others; especially when it means a tough conversation.

Bravery is being honest with yourself when you can do better.


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