Create Content that Cuts Through

March 28, 2017


It’s getting very crowded out on the communication front lines. Barraged by 5,000 messages daily, we’re all caught in a messaging firestorm and escape isn’t easy. More than ever, creating content that connects with your target is a complex task. 


Time for a simple approach.


Here are 4 Tips to Sharpen Your Content for 2017


01  Tell a Visual Story


The brain processes images 60,000 times faster than  text. A striking visual is essential to creating great content, but words  are a weapon, too. Great copy can captivate and create an  emotional connection. Choose your words carefully.



02  Make it Skimmable


Does your content pass the skim test? Long form, short form,  video form - skimming is the act of making one of three split  second decisions on engagement: Now. Later. Never. Great  content is inviting not imposing - no matter what format or length.



03  Frame it to be Relatable


Understand the marriage of content and context. One size doe snot fit all. Invest time framing your message to your audience and deliver it with niched targeting. 



04  Credibility Counts


Fake news, false ad claims and more have our collective guards up. In a desperate attempt for engagement, too  many brands kick credibility to the curb. Do it right. Use  your credibility to make your content stand out.









Share on Facebook
Share on Twitter
Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts
Please reload

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

3525 Piedmont Rd NE,

Building 5, Suite #210,

Atlanta, GA 30305

P: 404.257.6781

  • LinkedIn - Grey Circle
  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle