The contest lived on colroizeyoruclassroom.com, where you could find video content and blog posts from our Bright Minds and examples of entries. Teachers can submit how they used color in their classroom to potentially win $5,000.
We awarded the winning teacher, Michelle Spigner of Spring Valley High School, $5,000!
PROMOTIONAL CAMPAIGNS+ SOCIAL MEDIA + INFLUENCER MARKETING
Promotional campaign for the small to medium sized business vertical.
Back to school campaign for the education vertical awarding teachers who use color in their classroom .
Campaign for the education vertical awarding a nominated teacher for going above and beyond.
Content series for the lifestyle vertical during party season.
Neenah Paper brand, Astrobrights, needed to be an advocate for the “bright ideas” of the teacher and DIY-ers of the world by translating their tactile products to a digital world. To do so, we leveraged high level influencers in the lifestyle and education blogger community to drive awareness and content which we share across social channels. We also maintain all brand social channels and provide strategy and execution for annual national promotions.